At Dumpling Squishy (dumplingsquishy.com), your privacy is important to us. This Privacy Policy explains what personal data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Dumpling Squishy is a UK-based e-commerce store.
Address: Unit 5 Industrial Centre, Bayford St, London E8 3SE
Email: [email protected]

2. What Data We Collect

We may collect and process the following personal data:

  • Identity & Contact Data: name, email address, shipping address, phone number
  • Transaction Data: purchase history, payment method type (we do not store full card details)
  • Technical Data: IP address, browser type, device type, pages visited, time spent on site
  • Marketing Data: your preferences for receiving marketing from us, ad interactions
  • Cookie Data: see Section 6 below for full cookie details

3. How We Collect Your Data

  • Directly from you — when you place an order, create an account, contact us, or sign up for emails
  • Automatically — via cookies and analytics tools when you browse our website
  • From third parties — including Google and Meta (Facebook) advertising platforms

4. How We Use Your Data

We use your personal data for the following purposes:

  • To process and fulfil your orders and send order confirmations
  • To manage your customer account
  • To communicate with you about your order or enquiries
  • To send marketing emails (only with your consent)
  • To improve our website and product offerings via analytics
  • To serve you relevant advertisements on Google and Facebook/Instagram
  • To detect and prevent fraud
  • To comply with legal obligations

5. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

  • Contract: to process and deliver your orders
  • Legitimate interests: to improve our website and prevent fraud
  • Consent: for marketing emails and non-essential cookies
  • Legal obligation: to comply with UK law

6. Cookies & Tracking Technologies

We use the following cookies and tracking tools on our website:

Essential Cookies

These are necessary for the website to function and cannot be turned off.

  • WooCommerce / WordPress cookies — for shopping cart, session, and login functionality

Analytics Cookies

These help us understand how visitors use our website so we can improve it.

  • Google Analytics (GA4) — tracks page views, sessions, user behaviour. Data is anonymised and processed by Google LLC. Google Privacy Policy
  • Jetpack Analytics (by Automattic) — tracks site statistics and visitor activity. Jetpack Privacy Policy

Advertising & Targeting Cookies

These are used to show you relevant ads on other platforms and measure ad performance.

  • Google Ads (Google Tag / Conversion Tracking) — tracks conversions from Google ad clicks and enables remarketing. Operated by Google LLC. Google Privacy Policy
  • Meta Pixel (Facebook / Instagram Ads) — tracks website events (page views, add to cart, purchases) for ad targeting and measurement on Facebook and Instagram. Operated by Meta Platforms Ireland Ltd. Meta Privacy Policy

You can manage your cookie preferences at any time via our cookie consent banner or by adjusting your browser settings. Please note that disabling certain cookies may affect website functionality.

7. Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties only where necessary:

  • Payment processors — to securely process transactions
  • Shipping partners — to fulfil and deliver your order
  • Google LLC — for analytics and advertising services
  • Meta Platforms Ireland Ltd — for Facebook/Instagram advertising
  • Automattic (Jetpack) — for website analytics
  • Legal authorities — where required by law

8. International Data Transfers

Some of our third-party providers (e.g. Google, Meta) may transfer your data outside the UK or EEA. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR, such as Standard Contractual Clauses.

9. Data Retention

  • Order and transaction data is retained for 7 years to comply with UK tax and accounting requirements.
  • Marketing consent records are kept until you withdraw consent.
  • Cookie and analytics data is retained in accordance with each provider’s own retention policies.

10. Your Rights Under UK GDPR

You have the right to:

  • Access — request a copy of the personal data we hold about you
  • Rectification — ask us to correct inaccurate data
  • Erasure — request deletion of your personal data (“right to be forgotten”)
  • Restriction — ask us to limit how we use your data
  • Portability — receive your data in a structured, machine-readable format
  • Object — object to processing based on legitimate interests or for direct marketing
  • Withdraw consent — at any time, for consent-based processing

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): ico.org.uk

11. Children’s Privacy

Our products are recommended for ages 14 and above. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this page periodically.

13. Contact Us

For any privacy-related questions or to exercise your rights, please contact:
Dumpling Squishy
Unit 5 Industrial Centre, Bayford St, London E8 3SE
Email: [email protected]
Website: dumplingsquishy.com